Product Requirements Document Template

Product Requirements Document (PRD)

1. Executive Summary

One-sentence positioning

What is this, in plain language?

Problem We’re Solving

• Brief description of the core problem

• Who experiences it

• Why it matters now

Proposed Solution (High Level)

• What we are building or enabling

• What fundamentally changes for users

Primary Value Delivered

• Risk reduction

• Revenue enablement

• Operational efficiency

• Strategic differentiation

Who This Is For

• Buyer / Decision Maker

• Primary Users

• Secondary / Indirect Users

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2. Strategic Context & Alignment

2.1 Why Now

• Market, customer, regulatory, or technical forces driving urgency

2.2 Strategic Alignment

• How this supports:

  • Company strategy

  • Product vision

  • Marketplace / monetization strategy

  • Expansion into new segments or verticals

2.3 Non-Goals (Explicit)

What this project is intentionally not doing

• Out-of-scope capabilities

• Responsibilities we are not taking on

• Problems we are not solving (yet)

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3. Problem Statement & Opportunity

3.1 Current State

• How users solve this today

• Workarounds, manual steps, or risks

• Known pain points or failure modes

3.2 Impact

• Business impact (risk, cost, revenue, churn)

• User impact (time, errors, stress, inefficiency)

3.3 Opportunity

• What becomes possible if this is solved correctly

• Why our product is uniquely positioned to solve it

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4. User Experience: End-to-End Journey

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4.1 Feature Discovery

Where users encounter this

• In-app (e.g., Marketplace, settings, contextual prompts)

• Sales-led

• Support-led

What users see

• Value proposition

• Who it’s for

• Any prerequisites or limitations

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4.2 Activation & Access Control

Who Can Enable This

• Roles / permissions required

How It Is Enabled

• Self-service vs manual

• Wizard, toggle, or configuration flow

Key Activation Decisions

• Options users must choose during setup

• Defaults vs advanced settings

• Any irreversible behavior changes

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4.3 Post-Activation Experience (Steady State)

Day-to-Day UX Changes

• What looks different in the UI

• New indicators, states, or behaviors

• New constraints or automation

Failure & Edge States

• What happens when something goes wrong

• How users are informed

• How issues are resolved

User Confidence Signals

• How users know the system is “working”

• Visual indicators, logs, or explanations

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5. Scope & Phasing

Phase 1 — MVP / Initial Release

• Core capabilities

• Explicit exclusions

• Assumptions

Phase 2 — Future Enhancements

• Expanded workflows

• Deeper automation or intelligence

• Cross-product or bidirectional integrations

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6. Functional Requirements (High Level)

• Core behaviors

• Required automations

• Gating or enforcement logic

• Lifecycle management

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7. System Architecture & Technical Considerations

7.1 Systems Involved

• Internal systems

• External systems / partners

• Source of truth for each domain

7.2 Data Ownership & Flow

• What data is read vs written

• Sync directionality

• Real-time vs async behavior

7.3 Key Technical Decisions

• APIs vs events

• Webhooks vs polling

• Standardization vs configurability

7.4 Known Technical Risks

• Legacy data

• Identity matching

• Performance or reliability concerns

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8. Data Model & Schema Strategy

Standardized Fields

• Core attributes required

Extensibility

• What remains configurable

• How customers retain flexibility

Explicit Exclusions

• Sensitive or regulated data we do not store

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9. Monetization, Packaging & Enablement

9.1 Pricing & Packaging

• Add-on vs tier-gated

• Trial behavior

• Usage considerations

9.2 Sales & Support Enablement

• How Sales positions this

• What Support can / cannot override

• Documentation requirements

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10. Success Metrics & Guardrails

Primary Success Metrics

• Adoption

• Revenue or risk reduction

• Time-to-value

Operational Guardrails

• Failure rates

• Support impact

• User friction indicators

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11. Risks, Tradeoffs & Open Questions

Open Product Decisions

• Behavior toggles

• UX tradeoffs

• Enforcement vs flexibility

Business Risks

• Customer pushback

• Sales friction

• Over-constraint of workflows

Technical Risks

• Migration complexity

• Scale or latency issues

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12. Delivery Plan & Epics

Primary Epic(s)

• Jira links

Dependencies

• Other teams

• External partners

• Platform work

Target Milestones

• MVP

• Beta

• GA

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13. Appendix & Links

• Figma (Prototype UX):

• Jira Epic:

• Productboard Portal:

• Marketplace listing:

• Enablement docs:

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PRD Quality Bar (Checklist)

Before marking this PRD “Ready”: