Feature Outcome Review - T+14 / 30 / 60 / 90
Purpose: Capture quantitative results and qualitative insights at four post‑launch checkpoints so the team can decide to iterate, scale, or sunset the feature. This template satisfies the Measure & Learn quality gates defined in our PDLC.
Snapshot & Context
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Field |
Value |
|---|---|
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Feature / Epic |
[Link to PRD] |
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Release Date |
YYYY‑MM‑DD |
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PM / UX Owner(s) |
@ProductMgr / @UXDesigner |
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Primary Success KPI(s) |
e.g. ”Reduce dispatch time per order (secs)” |
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Baseline (T0) |
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Target @ T+90 |
<number or %> |
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Instrumentation Verified? |
Yes / No |
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Portal Card Status |
Beta / Launched (link) |
How to Use
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Before launch confirm tracking events fire in Pendo & telemetry dashboards.
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At each checkpoint fill in the section below, paste a dashboard screenshot, and note key insights / actions.
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Update the Productboard portal card with outcome narrative and decision.
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Create fast‑follow Jira stories for any action items.
Checkpoint Log
Legend
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Δ Delta = Actual – Baseline
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Target Met? ➜ Yes / No (row highlight)
T + 14 Days (First‑Adopter Exit)
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Metric |
Baseline |
Target |
Actual |
Delta |
Notes |
|---|---|---|---|---|---|
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Primary KPI |
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Adoption (% target users) |
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Time‑to‑First‑Value (median) |
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Support Ticket Ratio |
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Error Rate / Latency |
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Qualitative Feedback – Top 3 user quotes – NPS verbatims
Decision Gate ✅ Continue ⚠️ Pivot 🚫 Rollback
Fast‑Follow Backlog [Jira link]
T + 30 Days (Initial Outcome Validation)
Repeat table & sections above.
Add sub‑section Early ROI Signals (e.g., $MRR uplift, churn reduction).
T + 60 Days (Trend Confirmation)
Repeat table & sections above.
Add sub‑section Cohort Analysis (new vs existing users).
T + 90 Days (Final Review)
Repeat table & sections above.
Overall Outcome Score % of correctly estimated criteria (e.g. Estimated MRR12 pre-development at 3 and at 90 days was on pace for 100K MRR, then it was correctly estimated)
Post‑Launch Outcome Achievement Rate % KPI targets met (e.g., 3 / 4 = 75%) recorded for WIG reporting.
Iterate / Scale / Sunset Decision ➡️ [Select & justify]
2 · Attachments & Links
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Pendo dashboard export (PNG)
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Support ticket tag report
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Tech‑ops Grafana panel
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User interview notes (Dovetail)
3 · Retrospective & Lessons Learned
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Area |
What Went Wel |
Needs Improvemen |
Action Owner |
|---|---|---|---|
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Discovery & Definition |
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UX & Usability |
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Delivery & QA |
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Enablement & Docs |
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Next Steps Logged? Yes / No
Remember: If data is missing, the work isn’t done. Own the outcome.