CXT Analytics Dashboards – Internal Overview

1. Executive Summary

What this is

• CXT now has operational analytics dashboards available directly from the Operations experience.

• Dashboards provide real, actionable visibility into performance, volume, and trends.

• This capability is considered strategic for customer value and differentiation.

Why it matters

• Enables data-driven conversations with customers.

• Aligns CXT with market expectations for modern courier platforms.

• Establishes a foundation for future analytics and AI-driven capabilities.

2. Context & Business Value

Context

• Until now, CXT lacked flexible analytics dashboards.

• eCourier has operated analytics successfully, providing valuable internal experience and validation.

• Leadership requested a concrete, working analytics experience.

Business Value

• Customers gain visibility into their operations without manual exports.

• Account teams gain a stronger value proposition.

• CXT strengthens its position as a data-capable, insight-driven platform.

3. What Is Available Today (Feature Overview)

• A set of prebuilt operational dashboards covering:

  • volume and trends,

  • operational performance,

  • service and customer segmentation,

  • time-based analysis.

• Dashboards are tenant-specific and show data only for the selected customer.

• Data is real, current, and representative of production usage.

4. Dashboards in Action

Finance set - Profit, Margin, No of orders, Top customers and Sites

Finance set - Order counts, Top customers, Active users, Counts by time window, Counts by status and channel, Late minutes evolution over time

Finance set - Driver revenue & pay evolution by week, Top 10 customers by profit and revenue, Top 10 bottom customers

Finance set - Average revenue & cost per order over time, Gross margin evolution, Top service and top channel, Average revenue and cost per piece over time 

Finance set - Invoice status, correlated to revenue and orders

Operations set - Toal orders split by delivery status, On-time performance, Late minutes, Top 10 drivers by orders, Top 10 customers by orders

5. How Customers Access Analytics in CXT (Deployment Model)

Analytics dashboards are accessed through the existing Dashboards framework in the CXT Operations application.

Dashboard Integration

• A new dashboard type is available in CXT Operations.

• This dashboard type supports external analytics dashboards.

• When accessed, it redirects the user to the analytics dashb

This ensures analytics feels like a natural extension of the existing UI.

6. Deployment & Login Flow (Minimal Explanation)

Phase 1 – Current Model

• Customers who opt in are invited to create an account in Metabase.

• The invitation is sent by CXT as part of the activation process.

• On first access:

  • the user enters their Metabase credentials once,

  • after login, dashboards are displayed immediately.

• Dashboards are pre-filtered to show only that customer’s data.

This redirect + external login model allows fast rollout with minimal risk.

Phase 2 – Planned Evolution

• Seamless SSO login (no separate credentials).

• Dashboards embedded directly inside CXT Operations.

• Analytics will feel fully native to the platform.

7. Why This Approach Was Chosen

• Delivers value quickly without blocking on long-term UI work.

• Reuses proven analytics experience.

• Keeps the platform flexible and extensible:

  • Metabase today,

  • other analytics tools in the future if needed.

• Avoids locking CXT into a single analytics vendor at the UI level.

8. What This Enables Next

• Easier configuration of new dashboards based on business needs.

• Expansion into additional analytics use cases.

• Strong foundation for future AI and advanced analytics initiatives.